Donor & Customer Retention Analysis

Background

Nonprofit organizations often rely on both donor contributions and mission-driven product sales to sustain their operations and community impact. Understanding patterns in donor giving and customer purchasing behavior can help organizations strengthen retention strategies and maximize long-term support.

Building New Hope sought to better understand trends within its donor and customer data to improve retention rates and gain insights into how product sales contribute to community impact. By analyzing historical donor and customer data, this project aimed to identify behavioral patterns, highlight key drivers of retention, and provide data-informed recommendations for strengthening engagement with supporters.

Project Details

Our team worked with Building New Hope to analyze donor and customer datasets in order to uncover trends that influence retention and purchasing behavior.

Donor & Customer Retention Analysis

• Evaluated donor and customer retention rates using historical transaction and engagement data.
• Identified behavioral patterns that differentiate recurring donors and customers from those who disengage.
• Explored factors influencing repeat purchases and sustained donor contributions.
• Highlighted opportunities to strengthen engagement strategies and improve retention outcomes.

Coffee Sales Impact Analysis

• Analyzed coffee sales data to identify top-performing products and customer purchasing trends.
• Determined which coffee products generate the greatest financial impact for the organization.
• Examined how coffee sales contribute to supporting partner farming communities and development initiatives.
• Developed insights to help prioritize products and marketing strategies that maximize both revenue and mission impact.

Deliverables

• Donor & Customer Retention Analysis Report
  A comprehensive report with visualizations and insights outlining donor and customer behavior trends, retention patterns, and engagement opportunities.

• Coffee Sales Impact Analysis
  A detailed analysis identifying high-performing coffee products and evaluating how sales contribute to community development efforts.

• Strategic Recommendations Report
  A set of data-driven recommendations designed to help Building New Hope improve donor retention, strengthen customer engagement, and optimize product strategy.

• Final Presentation
  An executive presentation summarizing key findings and recommendations delivered to Building New Hope stakeholders.

Outcomes

This project provided Building New Hope with a clearer understanding of donor and customer behavior, highlighting patterns that influence retention and long-term engagement. By identifying the most impactful coffee products and uncovering trends in supporter activity, the organization gained actionable insights to strengthen its fundraising and sales strategies while continuing to support community development initiatives.